Investing $1,000 in Bitcoin: On the day the commercial aired (October 28, 2021), bitcoin traded in the range of $58,206.92 to $62,128.63.
With the ongoing sell-off hammering crypto values, virtual currency companies including are making layoffs as they brace for a looming “crypto winter.” And wags can’t help but indulge in a new round of schadenfreude at Damon’s expense.The commercial also aired during Super Bowl LVI as one of several cryptocurrency-related commercials during the NFL championship game. Bitcoin, which hit a high of $68,990.90 in November 2021, was trading below $21,000 early Wednesday. “These mere mortals, just like you and me, as they peer over the edge, they calm their minds and steel their nerves with four simple words that have been whispered by the intrepid since the time of the Romans: Fortune favors the brave,” Damon says in the spot, which ends with the actor peering onto the surface of Mars from a spacecraft.Ĭ, founded in 2016, also nabbed naming rights to L.A.’s Staples Center - which is now called Arena - under a 20-year agreement.Ĭryptocurrencies have seen a massive decline in the last seven months, and the plunge has accelerated among broader fears of an economic recession. In the ad, Damon takes viewers on a historical journey of brave men and women who have made a difference in the world, inspiring people to “be their bravest selves.” The ad, directed by Wally Pfister, began airing in October and also ran during NBC’s Super Bowl LVI telecast.
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